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Big4targetclients myfirmsapp

BIG 4 TARGET YOUR CLIENTS: WHAT DO YOU DO ABOUT IT?

Suitable for CPA’s and EA’s who are firm owners, practice managers or responsible for marketing. Applicable to any firm with greater than 150 clients.
Cost Free
Presentation Length 1.0 hour

Recorded DateJanuary 9, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

What was once considered safe ‘bread & butter’ work for CPA’s and EA’s is now at risk from the Big 4. All four are now deliberately targeting smaller fee paying clients, using repetitive, clever marketing. Each month, my own small businesses receive multiple promotional emails from KPMG alone.

What’s more because of technology they are able to offer small business services for $2-400 per month and they have huge budgets to spend on promotion. And it’s not just KPMG, EY and PWC are engaged in the same activity and they are passionate.

Combined with a suggested nosedive in compliance fees, what can you as a CPA or EA do in the face of this mounting pressure to protect your clients? This webinar answers these questions and more.

Learning Objectives

  • Discover what the Big 4 are doing and see for yourself how they are doing it.

  • Discover their pricing models.

  • Learn how the software giants are adapting their strategies.

  • Lessons from the top 4 - learn respond win.

  • Take away proven tactics you can deploy.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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David Oliver MCIM

myfirmsapp.com
VP International Marketing & Communications
[email protected]
(347) 748-9098

Myfirmsapp2

David Oliver MCIM. Founding director Insight Marketing International, author of 14 books including Sunday times Titles in 29 languages; David has spoken to over 300,000 delegates. He has been described by some, as a ‘prophetic voice’ into the accounting & legal world. Seeing the future for the profession (often well ahead of others) David and the team have consistently revealed future threats and opportunities, and then through seminars, webinars and written content; empowered and inspired the early adopters to embrace that change, and encouraged and equipped the late adopters to catch up. Making Business Life better for thousands of accounting firms, their clients and their staff. As well as running his own successful businesses in marketing for professionals and software applications; for over 3 decades David has been in demand internationally as keynote speaker and thought leader for accountants, book-keepers and finance professionals. Working with Top 100 firms and countless regional and owner managed local firms; David’s passion is to unlock the future for accounting firms. His practical motivating and inspiring style empowers accountants to understand and then use the latest technology; ensuring those firms build irreplaceable, value added long-term relationships with their staff, customers and prospective customers. Making business growth and client retention affordable achievable and even enjoyable Delegates say of David ‘Listen to Him and your firm will never be the same again, put his ideas in to practice and watch your firm flourish’ Recent Keynote and thought leading presentations include; ACCA ICAEW ICPA BCMS 2020 AVN Accountex, Peak performance, Menzies, McIntyre Hudson, Haines Watts, Carpenter Box, HSC, Microsoft, HBOS, Lloyds Bank

About Our Presenter

Myfirmsapp2
MFA is a fast-growing fintech company that has developed a flexible, powerful and feature-rich mobile platform App that can be branded and tailored for firms of accountants and other finance professionals around the world. Founded in the UK in 2013 by CEO Joel Oliver, MFA has rapidly carved out a significant presence in the global App marketplace. Already, they have created Apps for almost 1000 professional firms across the world. It is the only App in the world for professional firms that is fully compliant, approved and endorsed by many of the major accountancy bodies. The MFA App’s success is largely because it benefits professional firms on many levels. In a rapidly evolving business world, it provides firms with a sophisticated, customised and fully branded tool that gives firms an essential mobile presence on clients’ Smartphones and tablets; it is also a highly effective marketing tool, helping firms to quickly and easily impress potential clients.