I get it, you’re busy. You’ve got partners, colleagues, clients and prospects all vying for your time. But you also have a marketing team that is asking you to write a 700-word article on the latest tax reform update, business management trend or just something new and interesting for an upcoming segment newsletter. Sure, you know how important content is to your firm’s marketing initiative, but you also know that writing articles is secondary when it comes to serving clients and billing time. But what if you could create killer content without forfeiting the billable hour?

During this hour-long session, you will discover how to share your insight and expertise with current and prospective clients, media outlets, and others – all without having to choose between your clients and your marketing strategy. Instead, this session will show you how you can do more with less while generating greater results.

Learning Objectives:

• Learn how you can identify informative, hard-hitting and buzzworthy topics.


• Find out how you can give your marketing team the content they need with the push of a button.


• Discover your ideal communication method to maximize output.


• Learn the truth behind the statement “everything old is new again.”