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Almost Like Magic: Content Creation for the Busy CPA

ALMOST LIKE MAGIC: CONTENT CREATION FOR THE BUSY CPA

Cost Free
Presentation Length 1.0 hour

Recorded DateJune 24, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelIntermediate
Course Description

I get it, you’re busy. You’ve got partners, colleagues, clients and prospects all vying for your time. But you also have a marketing team that is asking you to write a 700-word article on the latest tax reform update, business management trend or just something new and interesting for an upcoming segment newsletter. Sure, you know how important content is to your firm’s marketing initiative, but you also know that writing articles is secondary when it comes to serving clients and billing time. But what if you could create killer content without forfeiting the billable hour?

During this hour-long session, you will discover how to share your insight and expertise with current and prospective clients, media outlets, and others – all without having to choose between your clients and your marketing strategy. Instead, this session will show you how you can do more with less while generating greater results.

Learning Objectives:


  • Learn how you can identify informative, hard-hitting and buzzworthy topics.

  • Find out how you can give your marketing team the content they need with the push of a button.

  • Discover your ideal communication method to maximize output.

  • Learn the truth behind the statement “everything old is new again.”

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Abbey Kanellakis

Rea & Associates, Inc.
Practice Growth Manager
[email protected]
(614) 923-6551

Reaandassociates

As a content development specialist and practice growth manager at Rea & Associates, Abbey is responsible for the development of content to support of the firm’s marketing and public relations efforts. In addition to working with firm’s professional staff on the production of written content, she helps produce the firm's award-winning podcast, unsuitable on Rea Radio. She's also responsible for the firm's, video and graphic design initiatives. Prior to Rea, Abbey graduated with a bachelor’s degree in mass communication from Tiffin University. She went on to earn her master’s degree in public relations from Kent State University.

About Our Presenter

Reaandassociates
Rea & Associates, Inc. is a regional CPA and consulting firm with 300 bright professionals committed to serving clients throughout Ohio. Since 1938, Rea has provided a wide range of accounting services to businesses, individuals with means and those with dreams. Today, the firm is the go-to resource for thousands of businesses and individuals nationwide. Rea offers a brighter way to its clients in the construction & real estate, government, healthcare, manufacturing, oil & gas and not-for-profit industries – as well as family businesses – through innovative accounting, audit, tax and consulting services. For more information about Rea & Associates, please call 740.432.5658 or visit www.reacpa.com.